Pedestrian warning as casualties peak

Published Wed, 11/11/2015 - 07:33

Pedestrians and drivers are being warned to be extra vigilant this November as deaths and serious injuries for these groups are higher than in any other month of year.
UK data from 2010-2014 shows serious pedestrian casualty incidents rise from an average low of 397 in August to a peak of 565 in November, an increase of 42 per cent
Serious car user casualties also peak in November, averaging 832
On average there are 2,135 serious casualties on Britain’s roads every November
Progress is being made in London as six capital constituencies feature in top ten areas for annual reduction of KSI casualties

New analysis from Direct Line Car Insurance and PACTS (an All-Party Parliamentary Group) reveals pedestrian casualties on Britain’s roads peak in November each year. Reviewing the available monthly road casualty data, from 2010-2014, the average number of reported serious pedestrian casualties rises from a low of 397 in August to a peak of 565 in November, an increase of 42 per cent. Furthermore, pedestrians account for more than a quarter (26 per cent) of serious injuries each November.

Car occupant casualty rates also peak in November, with an average of 832 serious injuries to drivers and their passengers in this month. Reviewing the available casualty statistics from the last five years, there are an average of 2,135 people killed or seriously injured on Britain’s roads in November. Of great concern is the fact that people aged 16-24 account for 24 per cent of the casualties on Britain’s roads over the course of the month.

Gus Park, director of motor at Direct Line commented: “November is truly a bleak month for road casualties, with pedestrian and car casualties higher than any other point in the year. Road users need to be especially vigilant as the nights get darker earlier following the clocks change. We hope this analysis will spur the authorities to take immediate action, investing in education campaigns highlighting the distinct challenges of navigating the streets in the autumn and winter. The disproportionate number of casualties among young people travelling in cars highlights the urgent need to find new and engaging ways to reach these audiences and warn them of the dangers on the road.”

David Davies, Executive Director of PACTS added: “The risk to road users is heightened in November as people travel more in periods of darkness. PACTS wants to see our roads and vehicles made safer for all road users so that small errors don’t result in death or life-changing injury. We now have the technology and understanding to do this. We need to get on with it. ”

The analysis comes as Direct Line and PACTS publish the latest update of the Constituency Road Safety Dashboard. This index calculates the casualty rates for residents of each parliamentary constituency in Great Britain relative to the local population. The analysis reveals residents of Banff and Buchan constituency in North East Scotland have the highest annual casualty rate in Britain. The constituency has a resident casualty rate – for those killed or seriously injured on the roads – 103 per cent higher than the national average2.