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TISPOL seeks support from all road users for Project EDWARD: European Day Without A Road Death – Wednesday 19 September 2018
Published Mon, 17/09/2018 - 05:37
- On average, 70 people still die every day on Europe’s roads
- Every road death prevented has an estimated value of more than £1.75 million (€1.94 million)
- Drivers, riders, pedestrians and all other road users are encouraged to sign the pledge at projectedward.eu/pledge and spread the word on social media using #ProjectEDWARD
THIS YEAR’S European Day Without A Road Death is taking place across Europe on Wednesday 19 September. Devised in 2016 as Project EDWARD by the European Traffic Police Network (TISPOL), the initiative once again aims to raise awareness of road safety and reduce the number of people killed every day on the roads of Europe.
TISPOL believes it is vital to gain the support of national governments, as well as winning the hearts and minds of individual road users, in order to bring about sustained and significant reductions in death and injury on Europe’s roads.
TISPOL President Paolo Cestra commented: “Every day across Europe, around 70 people will set off on road journeys, but they won’t make it home. That means 70 families will receive a knock at the door with the life-shattering news that they have lost a loved one in what was most likely an entirely preventable crash.
“We do not want that to happen to any family, and we will do everything we can to reduce the toll of road fatalities. But we need to gain the support of individual road users, and we know that if everyone is prepared to reflect on the risks they face and the risks they may pose to others, then we can have safer drivers, safer road users and safer journeys.”
“Please think about the way you drive, ride or cross the road. Think about how you can reduce risk by always wearing a seatbelt, keeping to speeds that are both legal and appropriate for the conditions, not driving after drinking alcohol or taking drugs, and not using a mobile phone at the wheel.
“If everyone commits to making small changes, then the road safety improvements will be huge and we really can achieve big reductions in the number of people who are killed or seriously injured. So please share our road safety messages on social media using #ProjectEDWARD, and sign the Project EDWARD pledge at projectedward.eu/pledge.”
Project EDWARD has the support of senior politicians, police chiefs, policy makers and road safety professionals. The European Commission has also given its backing, with Transport Commissioner Violeta Bulc offering her personal support for the third year running.
Commissioner Bulc said: "Dangerous behaviour is one of the main contributing factors to serious road crashes. Information and awareness raising are among the most effective tools to influence behaviour, especially when combined with enforcement.
“The European Day Without a Road Death encourages all road users to reduce risks and improve safety while driving, riding, walking or cycling. A day without a road death should be our goal every day, not just on 19 September."
Further support comes again this year from the European Commission in terms of a central online directory of events (roadsafetydays.eu) supporting Project EDWARD. Here, organisers can list details of time and location for their particular event. The directory is also accessible via projectedward.eu.
The #ProjectEDWARD Live Event, Madrid, 19 September
TISPOL will be joining representatives of the European Transport Safety Council, the Guardia Civil and a line-up of sponsors and supporters at a conference to be held in Madrid on Project EDWARD day (19 September). A special guest speaker at the event will be Colette Curran, whose son Edward was killed in a road collision in Madrid two years.
Part of the event will be a 60-minute interactive broadcast featuring a round-up of the day’s activity around Europe, interviews, road trip highlights and other features, live-streamed via Twitter.
Support for Project EDWARD comes once again from a wide range of public and private sector organisations, including Road Safety Support Ltd, Westcotec Ltd and Michelin who have provided additional assistance.
In the UK, GEM Motoring Assist is once again providing sponsorship, with further support provided for the first time this year by IAM RoadSmart, Driving for Better Business (Highways England), Insure the Box and Sussex Safer Roads Partnership/DriveSMART.
Elsewhere, sponsors include Ireland’s Road Safety Authority, the Croatian Center for Vehicles, the French fleet management company ALD Automotive and the German equipment manufacturer Vitronic.
Project EDWARD 2017:
In the 48-hour period of 20 and 21 September 2016, #ProjectEDWARD achieved 25 million Twitter hits
#ProjectEDWARD was trending in the Twitter top five in the UK, Ireland, Spain and many European countries on 21 September
No one died on the roads of the UK, Ireland or Spain on 21 September
Records show that a total of 43 people died on Europe’s roads on 21 September 2017 (the same total as for Project EDWARD Day in 2016).